With print advertising and subscriptions dropping, magazine publishers must seize new revenue opportunities. Now Beyond Print delivers valuable information and proven advice for crossing the digital divide—from monetizing more content to thinking more like a retailer.
In this quick, compelling guide, hybris executive and e-commerce pioneer Cliff Conneighton explores the new pillars of monetization, gives a candid assessment of digital commerce and monetization approaches—and provides clear next steps to get started. Hear from leading publishers, industry experts, technologists and others, all offering their advice and opinions.
"Magazine publishing isn’t the first industry confronted with digital disruption. There are many examples of other industries that have made the transformation gracefully and profitably (retail) or not (the music industry). Publishers seeking to bring digital innovation to their magazine operations must have a clear vision of their brand’s unique strengths—and how to leverage them during disruptive times. Only then can they take full advantage of emerging opportunities to engage with their readers in innovative ways—and build new revenues."