The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating much interest within the journalism industry, both for what it says about The Times and about the future of online publishing.
Most notably, the redesign introduces fast-growing "native advertising" to NYTimes.com. The Times is calling these ads Paid Posts. They resemble articles written by reporters — thus they are "native" — but they are actually written by sponsors. Dell is the first purchaser of Paid Posts, and on Wednesday, there were several such posts on the Web site.