Buying a bra online is a gamble—many women the world over are in between sizes, and sizing varies for different bra companies—there’s always a chance that the garment will not fit the way it should. The founders of ‘Thirdlove’, an online shop for women, aim to make it a breeze for women to buy a bra that fits over the internet. With their patented ’computer vision technology’, users are able to discover their precise size in the comfort of their homes.
All the user needs to do is take a self-shot of her upper body while wearing a form-fitting top. Using computer vision, the app scans the user’s chest area and calculates her proportions in just five minutes.