Wearables, 'Phablets' Command Consumer Interest


Add two more types of devices consumers want to a category already crowded with smart­phones, HDTVs, laptop computers and tablet PCs: wearable devices and “phablets.”

According to Accenture’s new Digital Consumer Tech survey, more than half of consumers (52%) worldwide are interested in buying a wearable technology device such as a fitness monitor or Internet-connected headwear. The survey, which covered 6,000 consumers in six countries (Australia, Canada, India, South Africa, the United Kingdom and the United States) also revealed strong consumer interest in devices such as smartwatches (46%) and Internet-connected glasses (42%).

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