There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close.
The Hearst magazine is partnering with 7 For All Mankind to shoot a closer, 360 degree look at its spring collection. The footage was shot on Feb. 18 in Paris, and the company aims to release the content for VR headsets within the month.
"We see enormous interest in the fashion landscape," Elle publisher Kevin O'Malley said. "It is such an immersive and highly visceral experience for the user, and we're interested in sharing more with them. (VR) brings the consumer into that world."