iPhone And Tablet E-commerce Booming With An Email Push

According to a new study by Custora, whether it’s commuters immersed in their tablet on the subway, toddlers with Sesame Street apps, or a shopper buying toilet paper on her phone to save a little and avoid the hassle of carrying it home, mobile computing is doing everything except slowing down. The study explores this mobile shift to learn how it’s impacting the way people shop online.

The analysis of US e-commerce data from over 100 retailers, 70 million consumers and $10B in transaction revenue shows that mobile purchasing on iPhones and tablets is booming driven by email marketing, but not so on social media, says the report.