The native advertising sector is growing fast. Businesses know that banner ads are now largely ineffective, so they are increasingly turning to native ads to get in front of their prospects.
Platforms like Facebook and Buzzfeed have slowly been training their users to accept native ads. Ads are seamlessly integrated within organic content, and provide an interesting, value-added content experience; a far cry from a traditional promotional advertisement.
If you're investing in great content for your content marketing campaign, getting it in front of the right audience is an important part of your strategy. Native advertising, when done right, can be an extremely effective method to do this. Following are five essentials to ensure you have a successful native advertising campaign.