first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree.
The campaign, launching Thursday, includes three branded articles on FiveThirtyEight with videos, graphics and data from Degree's MotionSense Lab, an online hub that provides movement analytics of athletes, performers and fans. The lab captured slow-motion videos showing the mechanics behind Golden State Warriors star Stephen Curry's jump shot, such as the positioning of his feet and the speed at which he sets and releases the ball.
One of the branded articles delves into the data behind Curry's on-court dominance. The other articles will feature research on fan movement at college basketball games. Degree provided fans with activity tracker bracelets to monitor their motion during a Kentucky-Florida game and will do the same during the NCAA Final Four.