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Designer's Guide: Building a Brand Story

School of Visual Arts
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Microinteractions: The Secret of Great App Design

March 05, 2016

The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there. And details are what actually make our app stand out from our competition.

Microinteractions are one of the best techniques for giving delightful feedback.

All roads lead to a human-centered design approach, where the user is the prime focus. Often considered accessory or secondary, microinteractions actually create a feeling of well-being once they are discovered by users. As a designer, recognizing the invisibility of microinteractions is just as important as designing them. You have to create something that feels human and accomplishes a task.

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