Course Description

School of Visual Arts Continuing Education Course: Designer's Guide: Building a Brand Story

When banners and pop-ups were the web’s primary ad vehicle, developing Internet advertising was considerably simpler. In creating native ads for various platforms, designers are now tasked with building compelling experiences that transform advertising messages into content. Through lectures, studio work and mini assignments, students will get the chance to hear about conceptualizing design-first narratives and leveraging technology to create memorable interactions. Together, we will discover what it takes to encourage brands to be brave, innovative and smart when telling their stories. This course will allow designers to witness how “on brand but unbranded” designs come to life in this fast-paced industry.

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