Concerned that not enough people in China feel comfortable discussing sexuality, condom brand Durex worked with social marketing agency S-Lab to create an online sex museumthat broaches the topic in the trippiest way possible.
(Didn't Durex already make emoji to deal with this problem?)
The museum, accessible through a QR code, is a fully explorable virtual space where full-color artwork, provided by 12 artists solicited for the project, hangs on black-and-white walls. Clicking on individual pieces of art provides a closer look and info about them.