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Designer's Guide: Building a Brand Story

School of Visual Arts
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With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

March 12, 2016

The resurgence of vinyl has everybody talking, and listening.

Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork aboutthe trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you're an audiophile who has more than 1,000 records stored meticulously in your apartment—and can't resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it.

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