Microsoft is entering the ad-blocking wars by bringing the tool to browsers.
The company is baking ad-blocking capabilities into Edge, its browser replacement for the dominant Internet Explorer. First spotted by ZDNet, a slide detailing the new Edge features included a line about adding ad-blocking functionalities, which is slated to be rolled out in the coming weeks to Window 10 users.
That means ad-blocking is becoming closer to mass adoption as users won’t have to install an extension, such as AdBlock Plus, to their browsers since pesky ads will automatically be wiped away.