All the world’s a shopping cart.
A wave of experiments at various companies could take consumer
convenience (and impulsiveness) to new heights. The ultimate vision is a
form of shopping nirvana, where consumers can buy what they covet on
the spot — straight from an attention-grabbing magazine ad, for
instance, or off a television screen, or even from a refrigerator.
ShopThis lets consumers click an icon in a magazine ad for product details.