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Designer's Guide: Building a Brand Story

School of Visual Arts
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ShopThis lets consumers click an icon in a magazine ad for product details. 

ShopThis lets consumers click an icon in a magazine ad for product details.

 

For Shoppers, Next Level of Instant Gratification

October 15, 2013

All the world’s a shopping cart.
A wave of experiments at various companies could take consumer convenience (and impulsiveness) to new heights. The ultimate vision is a form of shopping nirvana, where consumers can buy what they covet on the spot — straight from an attention-grabbing magazine ad, for instance, or off a television screen, or even from a refrigerator.       

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Tags: Shopping cart, Shoppers, instant gratification
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