Every mobile user has been there—trying to look up a piece of information only to be confronted with terrible usability (a tiny page, minuscule font, or graphics that never load). As smartphones and tablets become more mainstream, users and businesses alike stand to benefit from websites that translate well to mobile. To make websites user-friendly across multiple devices, designers generally employ one of two methods: adaptive web design or responsive web design. When redesigning your website to be “mobile friendly,” knowing the differences between these approaches will speed up the conversation between you and your design team.