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Designer's Guide: Building a Brand Story

School of Visual Arts
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MEMI.jpg

MEMI: Wearable Technology Made by Women for Women

November 11, 2013

MEMI is a smart device worn on the wrist, but it doesn't track steps, heart rate, sleep, or anything else for that matter. It has a very narrow focus: to filter through the diversions of smartphones while ensuring people don't miss notifications they care about. The smart bracelet buzzes to notify wearers of calls, text messages, and calendar events from the people they want to hear from.

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Tags: Memi, wearable tech, smartphone
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