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LOreal42nd.jpg

Stand Clear of Closing Doors! Protect Your Manicure

November 03, 2013

REMEMBER the vending machines in New York City subway stations, even on platforms? (O.K., maybe not, as it was decades ago.) Among the products straphangers could buy were cigarettes, candy and gum; there were also scales proclaiming, “Horoscope and weight 1¢.”

The beauty giant L’Oréal wants to revisit that era in a high-tech way with a project it is sponsoring inside the 42nd Street-Bryant Park station from Monday through Dec. 30. Passers-by will see screens and a mirror that use cameras and sensors to recommend women’s cosmetics bearing the L’Oréal Paris brand name, which can then be purchased.

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Tags: L'Oreal, New York City, cosmetics, beauty, Vending Machines, L’Oréal Paris Intelligent Color Experience
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