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Designer's Guide: Building a Brand Story

School of Visual Arts
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Women + Mobile: The unbreakable bond by Time Inc. and Nuance Digital Marketing 

Women + Mobile: The unbreakable bond by Time Inc. and Nuance Digital Marketing 

A Look at Women and Their Relationship With Mobile Phones

November 04, 2013

Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43 percent). Not only is their smartphone the first thing she looks at in the morning (for 78 percent), it consumes their free time throughout the day, when they use it for engaging with social media, texting and shopping. While this time spent on their mobiles would suggest opportunities to advertise to women, fully 91 percent of women dislike ads they consider intrusive.

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Tags: Women user habits, Time Inc., shopping
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