No. 1 magazine publisher Time Inc. announced plans to put its magazine content on Flipboard. People and InStyle will roll out this week on the mobile news aggregator app, with Time and Fortune scheduled to follow in December.
Some publishers have pulled out of Flipboard, questioning its value as a revenue driver. Flipboard purports to be a friend to magazines. It displays their content in a magazine-like, flippable format, with the stated goal of helping publishers by driving people to subscribe and offering a new ad platform at print-like rates. But critics fear that users will simply bypass the publisher's site or publication altogether; one defector, Talking Points Memo founder Josh Marshall, went so far as to call Flipboard and its ilk "scams" (though he later softened his stance).