Situation Specific Content

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The big aha moment in the interactive print space is not just the fact that you can deliver digital content from the printed page - the truly best use cases couple location and context to deliver an experience that is relevant and timely.

Sesame Street is taking that seriously with their new mobile app that serves up situation specific games. Users are prompted to indicate where they are for the best experience. Home games can feature a more lengthy, immersed experience. Travelling can feature games with no connectivity required. This type of contextual marketing can be done using geofencing and personalization strategies available within most interactive print technologies.

Read more about the Sesame Street project here