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Designer's Guide: Building a Brand Story

School of Visual Arts
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People-Powered Publishing Is Changing All the Rules

February 10, 2014

Self-publishing used to be synonymous with unprestigious "vanity publishing," where well-off authors who couldn't get their books into print by traditional means paid small, independent presses to publish them. But with the advent of e-books, social reading sites and simple digital self-publishing software and platforms, all that has changed. An increasing proportion of authors now actively choose to self-publish their work, giving them better control over their books' rights, marketing, distribution and pricing.

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Tags: publishing, digital, self publishing, vanity, e-books
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