Digital Driven Innovation Set to Adapt How Business, Consumers, Governments and Charities Connect with each other

Wearable fundraising, smart bras, e-Government and ambient Bluetooth consumer messaging all set to trend in 2014 according to Mindshare.

Digital technology will continue to provide new connections, revenue streams and communications channels for brands, consumers, charities and businesses according to leading global media agency network, Mindshare.

Wearable technology and particularly health-related devices, have finally become affordable, accurate and accessible, but that is just the tip of the iceberg when it comes to the internet of things. Sony has filed a patent for the ‘smart wig' which will be able to process data and communicate wirelessly with other external devices while Microsoft has developed a ‘smart bra' with sensors that monitor heart and skin activity to provide an indication of mood levels. Next year is set to be the year of the ‘internet of ‘weird' things'.

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