Gucci raises charity awareness with Twitter-based mobile app


Italian fashion label Gucci geared up its awareness initiatives for International Women’s Day on March 8 by releasing an iOS application for its Chime for Change organization.

The app allows users to easily share a tweet about the organization’s missions just by shaking their device. By prompting social media sharing through this app, Gucci will likely see more of a conversation develop around Chime for Change than they would by soliciting organic social media posts.

Read more