Amazon adds Flow's augmented reality to main shopping app


Amazon has added augmented reality technology to its main iOS app, allowing shoppers to scan for more products using their iPhone cameras.

Amazon has long been developing this tech, released in 2011 through an app called Flow. The feature lets users snap a photo of a product instead of scanning the barcode or typing the name of the item into a search bar. It will then pull up the product from the photo, so customers can purchase it instantly.

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