• Case Studies
  • Syllabus
  • Blog
  • About
  • Class Announcements
  • Using Dropbox
  • Menu

Designer's Guide: Building a Brand Story

School of Visual Arts
  • Case Studies
  • Syllabus
  • Blog
  • About
  • Class Announcements
  • Using Dropbox

Users of beacons want notification, but not too much

September 25, 2014

Much like push messages were all the rage for marketers when first debuted, beacon messaging is the hot tool for 2014. Recent studies show that while users respond well to the messaging, more than one message per location shows a rapid decline. Read more here. 

Prev / Next

#DesignStory

Everything you need to know about digital design trends in advertising...and beyond...


Latest Posts

Blog
Why Newsrooms Are Jealous of Brands, and What That Means for Content Marketing
about 9 years ago
Understanding the Unusual Relationship Between Social Media and SEO
about 9 years ago
Microsoft doesn't plan to install ad-blockers to its new browser releases
about 9 years ago
7 Marketing Implications of the Oculus Rift Being Available to Consumers
about 9 years ago
The Washington Post is making vertical video ads for clients
about 9 years ago

Resources

Ad Age
Adweek
Blippar
Brandtale
Contently
Digiday
Huffington Post
Luxury Daily
Mashable
Mobile Marketer
Neiman Lab
NewsCred
Outbrain
Quartz
Refinery 29
T Brand Studio
The Atlantic
The Drum
The Guardian
Vox Media
Wired
WSJ