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Designer's Guide: Building a Brand Story

School of Visual Arts
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Macys_dep_store.JPG

Macy's Rolling out beacons ahead of holiday

September 26, 2014

Giant retailer Macy's is rolling out 4,000 iBeacon devices across stores to deliver coupons to customers via the Shopkick app as well as using image recognition tools for customers in stores. Read more about the beacons here and the image recognition tool here. 

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