While AT&T, the nation's second-largest mobile carrier, is venturing into car connectivity -- and bidding for DirecTV -- it mostly sells one thing: access to phones. It is also the nation's fourth-largest advertiser, spending about $2 billion on media, according to Ad Age DataCenter.
And where did it spend almost all of those dollars? On TV. "We're TV-first," Charlie Hinton, exec director of marketing analytics at AT&T Mobility, said on stage at the Mobile Marketing Association conference this month.