• Case Studies
  • Syllabus
  • Blog
  • About
  • Class Announcements
  • Using Dropbox
  • Menu

Designer's Guide: Building a Brand Story

School of Visual Arts
  • Case Studies
  • Syllabus
  • Blog
  • About
  • Class Announcements
  • Using Dropbox

Why Marketers Just Can't Crack Mobile

May 19, 2014

While AT&T, the nation's second-largest mobile carrier, is venturing into car connectivity -- and bidding for DirecTV -- it mostly sells one thing: access to phones. It is also the nation's fourth-largest advertiser, spending about $2 billion on media, according to Ad Age DataCenter.

And where did it spend almost all of those dollars? On TV. "We're TV-first," Charlie Hinton, exec director of marketing analytics at AT&T Mobility, said on stage at the Mobile Marketing Association conference this month.

READ MORE

Prev / Next

#DesignStory

Everything you need to know about digital design trends in advertising...and beyond...


Latest Posts

Blog
Why Newsrooms Are Jealous of Brands, and What That Means for Content Marketing
about 9 years ago
Understanding the Unusual Relationship Between Social Media and SEO
about 9 years ago
Microsoft doesn't plan to install ad-blockers to its new browser releases
about 9 years ago
7 Marketing Implications of the Oculus Rift Being Available to Consumers
about 9 years ago
The Washington Post is making vertical video ads for clients
about 9 years ago

Resources

Ad Age
Adweek
Blippar
Brandtale
Contently
Digiday
Huffington Post
Luxury Daily
Mashable
Mobile Marketer
Neiman Lab
NewsCred
Outbrain
Quartz
Refinery 29
T Brand Studio
The Atlantic
The Drum
The Guardian
Vox Media
Wired
WSJ