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Designer's Guide: Building a Brand Story

School of Visual Arts
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20pc of Valentine’s Day shoppers will make a purchase via mobile: report

February 17, 2015

New research suggests brands should be ramping up advertising on mobile to drive impulse buys in advance of Valentine's Day, with approximately 20 percent of consumers shopping for a Valentine’s Day gift planning to make a purchase via mobile and 89 percent of shoppers planning to buy last-minute gifts in the week leading up to the holiday. 

The Rubicon Project’s Consumer Pulse: Valentine’s Day 2015 report displays a clear trend of shoppers researching holiday gifts early, but purchasing them late, therefore creating an optimal opportunity for marketers to target the early-bird researcher and the last-minute shopper.  Rubicon Project advises brands to mold consumer shopping habits by leveraging campaigns during the researching phase and focusing on driving m-commerce in the final days leading up to Valentine’s Day.

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