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Designer's Guide: Building a Brand Story

School of Visual Arts
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IMG_1777discover.png

Snapchat Wants You To Discover

February 04, 2015

Snapchat has launched Discover with content partners that include Cosmo Magazine and People Magazine. Discover brings together text and video content from media publishers and stories developed in-house by Snapchat staff.

This is a clear sign that Snapchat is evolving past it’s beginnings as an app popular with young people for sexting and is making a play for a broader audience and the ad dollars that come with it. Snapchat is the third most popular social media app for millennials.

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