Snapchat has launched Discover with content partners that include Cosmo Magazine and People Magazine. Discover brings together text and video content from media publishers and stories developed in-house by Snapchat staff.
This is a clear sign that Snapchat is evolving past it’s beginnings as an app popular with young people for sexting and is making a play for a broader audience and the ad dollars that come with it. Snapchat is the third most popular social media app for millennials.