• Case Studies
  • Syllabus
  • Blog
  • About
  • Class Announcements
  • Using Dropbox
  • Menu

Designer's Guide: Building a Brand Story

School of Visual Arts
  • Case Studies
  • Syllabus
  • Blog
  • About
  • Class Announcements
  • Using Dropbox

The State of Mobile Content 2015

February 10, 2015

While smartphone technology has been around since the early 1990s, it was Apple's release of the iPhone in 2007 that made it cool to be "smart." Today, according to Pew Research Internet Project's January 2014 research, more than 90% of American adults have a cellphone-58% have smartphones. Others put the adoption much higher. Regardless, there is no question that the use of smartphones is on an upward spiral. Marketers have taken notice and reached out to consumers through a wide range of mobile advertising options, from pop-up ads and videos to native advertising, in-app advertising, and more.

Peggy Anne Salz is an expert in mobile search, mobile marketing, and mobile technologies. She is the founder of MobileGroove and the co-author of The Everything Guide to Mobile Apps. Despite the easy-to-understand focus on the technology, though, Salz says that marketers whose focus includes basic customer engagement have an edge. Technology, she says, "should not cloud the issue or the core of what we're discussing here, which is, ‘How do I connect with my customers?'"

READ MORE

Prev / Next

#DesignStory

Everything you need to know about digital design trends in advertising...and beyond...


Latest Posts

Blog
Why Newsrooms Are Jealous of Brands, and What That Means for Content Marketing
about 9 years ago
Understanding the Unusual Relationship Between Social Media and SEO
about 9 years ago
Microsoft doesn't plan to install ad-blockers to its new browser releases
about 9 years ago
7 Marketing Implications of the Oculus Rift Being Available to Consumers
about 9 years ago
The Washington Post is making vertical video ads for clients
about 9 years ago

Resources

Ad Age
Adweek
Blippar
Brandtale
Contently
Digiday
Huffington Post
Luxury Daily
Mashable
Mobile Marketer
Neiman Lab
NewsCred
Outbrain
Quartz
Refinery 29
T Brand Studio
The Atlantic
The Drum
The Guardian
Vox Media
Wired
WSJ