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Designer's Guide: Building a Brand Story

School of Visual Arts
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Apple Is Putting Users' Beautiful iPhone 6 Photos on Billboards and Print Ads

March 02, 2015

Photos taken on iPhone 6 are so good, you can blow them up and put them on a billboard.

That's the message of Apple's new "Shot on iPhone 6" print and outdoor campaign, which features real photos—taken by real iPhone 6 users—that Apple found online and loved. The company tells AdFreak that the campaign will feature shots from 77 individuals in 70 cities and 24 countries across the globe.

All of the photos were noncommissioned, found images. Apple combed through tens of thousands of photos to choose the ones for the campaign. The overall message is that iPhone is the world's most popular camera, and is even better with iPhone 6 and iPhone 6 Plus thanks to improved software and hardware.

Check out a sampling of the photos below (with blurbs by Apple), and many more at apple.com/worldgallery.

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