HP

HP gains traction with augmented reality service

Hewlett-Packard has found some success with a platform, called Aurasma, that provides augmented reality services to portable devices.

"We're seeing a huge growth spurt within the augmented reality market, particularly in the last six months," said Annie Weinberger, the HP general manager overseeing Aurasma.

Aurasma now has 40,000 customers, more than twice than it had six months ago, HP has reported. Over 6 million people have downloaded the free app, which is available for both Android and Apple iOS devices.

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