How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.
When you walk around a shopping mall, or sit in a restaurant, notice that there are people all around you, tapping at their screens, their eyeballs assessing the information getting thrown at them as quickly as they ask for it.
It’s estimated that The Economist is making over $14 million per year on its digital-only subscribers. Every week, 1.6 million people pay to read The Economist, and 117,000 of them are reading their subscription digitally.