Australian label Sass & Bide is looking to make a huge splash with a cutting-edge, first-of-its kind ad campaign dubbed “Freetown.” Fronted by high-fashion favorite model Aline Weber and shot by Terry Gates, the digital campaign allows you to manually navigate the brand’s new collection with a full 360-degree view, zooming in and out to view product details and—if you like what you see—shop each item. The campaign “drops” you into Sass & Bide’s latest collection, and you can click on any piece to buy it.
Sass & Bride