Marc Jacobs will open the doors to his Daisy fragrance pop-up store in Manhattan on Friday, but unlike other retail locations, no money will be exchanged. Instead, you can walk out with products in exchange for sending tweets, Instagram photos and Facebook posts.
Called the Daisy Marc Jacobs Tweet Shop, located in New York City's SoHo neighborhood, the concept store is embracing "social currency." By snapping photos and posting messages with the hashtag #MJDaisyChain, visitors are awarded with Marc Jacobs-branded gifts when exiting the store. This ranges from perfume and necklaces to even purses (the best Instagram photo of the day will win a handbag). Each visitor then visits the front counter to receive a gift.