Durex Created a Racy Online Art Museum to Get the Chinese Talking About Sex

Concerned that not enough people in China feel comfortable discussing sexuality, condom brand Durex worked with social marketing agency S-Lab to create an online sex museumthat broaches the topic in the trippiest way possible. 

(Didn't Durex already make emoji to deal with this problem?)

The museum, accessible through a QR code, is a fully explorable virtual space where full-color artwork, provided by 12 artists solicited for the project, hangs on black-and-white walls. Clicking on individual pieces of art provides a closer look and info about them.

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