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Designer's Guide: Building a Brand Story

School of Visual Arts
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ikea-augmented.JPG

IKEA catalog uses augmented reality to give a virtual preview of furniture in a room

October 02, 2013

IKEA uses AR app to bring products in their catalog to life in your home space. If you are currently couch shopping, you will have to try this out! IKEA remains so successful because they are relevant and understand their consumer - most IKEA consumers use smart phones and social media.

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Tags: Ikea, AR, shopping, virtual preview
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