This video shows how augmented reality is being put into play with InAir entertainment. The system does the background googling and investigating that the user would normally do on their phone. Instead, the options are automatically displayed as options on the screen. It's success would depend on in practice fluidity of the movement back and forth between content and supplemental information.
AR
Mobile Activation Study (Jan-Dec 2013)
As in previous years, the study found continual and steady growth in the mobile activated space, but 2013 also saw an explosion in the range of technologies used to deliver activations. Compared to a total of 8,448 activations in 2012, 2013 saw 13,088 activated pages in the magazines surveyed. The top activated magazines included Marie Claire, Esquire, Redbook, Cooking Light and InStyle, showing the range of readership target demographics that are participating in mobile programs.
The primary activation type was Image Recognition (IR), followed by QR—taking second place for the first time in the history of the study, and watermarking in third. The most represented segments were Fashion & Style (3,893) and Lifestyle & Leisure (3,196) followed by Home & Gardening (855), Home & Cooking (816), Entertainment & TV (750), and Fashion & Beauty (704).
Some of the striking results include:
- 246 % increase in magazine titles using mobile activated print by editorial teams
- Number of mobile experiences has risen to 13,088 - a 54.9% growth over 2012
- Image recognition and augmented reality were the dominant activation vehicle with 60% market share
- Advertisers remain actively engaged with QR comprising 60% of all advertising activations
Update of Layar Creator Takes Print to A New Level
Updates to Layar have made it "the most user-friendly, easiest and professional Interactive Print publication platform in the industry because of its features,” as described by Rags Vadali, the Layar VP of Product.
iBO Live Launches Interactive AR Book for Children
iBO Live is trying to bring kids back to print books by creating interactive children's books. The interactivity includes jigsaw puzzles and treasure hunts where scanning illustrations opens up new clues. Their hope is that the youngest generation's digital skills will help make their print reading more exciting.
10 Ways Augmented Reality Can Assist Retail
Retailers have traditionally relied on print advertising campaigns or other media to promote products. Being divided in the past, print, media and in-store marketing efforts are merged today into the comprehensive consumer experience via augmented reality. Integration of augmented reality in marketing efforts aims to build consumer relationship, boost sales, and add value to the shopper experience. Retailers are getting the chance to attract their target audience by means multiple traditional and non-traditional interactions.
Docomo’s answer to Google Glass will translate foreign languages in real-time
Augmented reality could soon make language barriers a thing of the past.
Japanese telecom company NTT Docomo is working on a Google Glass competitor that will read text written in foreign languages and automatically overlay translations.
Smartphones + smart glasses: Augmented reality to jump 333% by 2018
Is Augmented Reality Right for Your Brand?
Augmented reality is defined as “the live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.” While technically accurate, to a consumer, AR is about something utterly different — something intangible, utilitarian, and evocative.
AMC + AR
Want to know how to use the incredible AMC mobile app feature that transforms posters into videos? We’ll walk you through it.
Deaf Magazine uses augmented reality to teach readers sign language
Deaf and severely hearing impaired people communicate in sign language. For most it is their first language and is considered by many as their native language. It is a(an independent) separate language and is very different to the spoken and written language. The DEAF MAGAZINE communicates in both of these languages. It is a lifestyle and society magazine about the culture of german sign language. Through the use of mixed media and augmented reality technology, it links the written language directly with the german sign language and makes it easier to his readers to affiliate information and allows to a better understanding of the written language. It also opens up even hearing readers, access to the german deaf culture. The DEAF MAGAZINE constitutes, articles about events and trends of the culture of german sign language, special personalities, news and opinions to the accessibility in Germany and trips to the deaf culture of other countries.
Google's Hacked Shoes At SXSW Yet Another Experiment In Augmented Reality
It seems like half of Google's experimental projects are high-minded attempts to change the world, and the other half are goofy ideas that an engineer thought up after watching a particularly absurd episode of Dr. Who.
Either way, Google’s inventions always draw attention, as was the case with a talking shoe the company showed off at SXSW last week as part of a showcase of its Art, Copy, and Code project.
InsideAR Report: New Augmented Reality Apps to Hit the Real World
InsideAR, one of the world’s largest augmented reality events, was held last week. It was indeed one of the most exciting AR events of the year where over 800 attendees hailing from over 45 nations came to Munich for celebrating Metaio’s 10 years of experience in developing and deploying AR technology. InsideAR 2013 organized at Munich’s Olympic Park provided a platform to interact with some of the best AR experts of the world, apart from showcasing some of the coolest AR demos.
Fashion Brand Uniqlo is Using Augmented Reality in Stores
Did you know that there are some retail stores that use augmented reality? Personally, I have yet to shop in a store that has interactive mirrors but it’s cool the option exists in stores like Uniqlo.
Vehicles Get Transparent with Augmented Reality
Drivers can now see what is happening in front of a car or bus moving in front of them, thanks to augmented reality technology. Researchers from Portugal are developing an AR technology to make this a reality. The system will be integrated into a car and it is likely to be very helpful in preventing accidents as drivers will have more information about the road ahead and can take proper and safe decisions when it come to passing a large vehicle.
Metaio & Audi AG Release Interactive Augmented Reality Manual for Audi A3
The user manual for the Audi A1 is fully digital with AR experiences - you can scan objects on the dashboard for more information. Audi is now using the digital manual for the A3 and likely other models to come.
The new app can recognize over 300 individual elements of the Audi A3 – from the insignia on the windshield wipers and entertainment system to actual engine components under the hood – in order to return relevant how-to information or even virtual overlays of maintenance instructions, animated in real-time and in 3-D.
Theodite
Theodolite is a multi-function augmented reality app that combines a compass, GPS, map, photo/movie camera, rangefinder, and two-axis inclinometer. Theodolite overlays real time information about position, altitude, bearing, range, and inclination on the iPhone’s live camera image, like an electronic viewfinder.
Augmented reality bridges written and sign language
The DEAF MAGAZINE communicates in both of these languages. It is a lifestyle and society magazine about the culture of german sign language. Through the use of mixed media and augmented reality technology, it links the written language directly with the german sign language and makes it easier to his readers to affiliate information and allows to a better understanding of the written language. It also opens up even hearing readers, access to the german deaf culture. Check out this video starting at 3:20.
IKEA catalog uses augmented reality to give a virtual preview of furniture in a room
IKEA uses AR app to bring products in their catalog to life in your home space. If you are currently couch shopping, you will have to try this out! IKEA remains so successful because they are relevant and understand their consumer - most IKEA consumers use smart phones and social media.
Blippar Drives Augmented Reality Campaigns, Amasses 3M Users
Augmented reality today consists mainly of superimposed images, but companies are already envisioning a world where AR technology is an extension of our daily activities. While all eyes are on Google Glass, Blippar, a 2-year-old company based in London, has quietly helped brands like Heinz, Budweiser and Cadbury launch AR-based campaigns and claims to have more than 3 million users.
Print to Mobile Sees Emergence of Image Recognition and Augmented Reality in 2012
Nellymoser study reveals rapid adoption of image-based technology, representing 19% of all mobile activated print experiences.
Mobile activation in the Top 100 U.S. magazines has dramatically changed from 2011 to 2012. Several compelling patterns have emerged, notably the increasing popularity of issue-wide mobile programs and magazine branded scanning apps, particularly those leveraging augmented reality, image recognition, and invisible watermarking technology. Over the last two years that Nellymoser has tracked the use of print to digital content in magazines, there has been overwhelming growth in mobile activations used in both editorial and advertising content.