augmented reality

Augmented Reality Finally Starts to Gain Traction

Augmented reality—a technology that enables mobile devices to recognize live objects and then activate video or graphics—has been stuck for years in new-tech purgatory, where ideas loll in the hope of finding mainstream applications.


That may be changing, at least in the eyes of marketers, print publishers and retailers, who are testing new ways to promote their brands on ever-present mobile devices.

Startups like Blippar, Layar and Daqri are beginning to make inroads, offering technology that lets people point their smartphones or tablets at objects—whether a can of soda, a magazine cover or an in-store display—and then watch video or high-tech graphics unfurl on top of the objects on screen.

Read more

10 Ways Augmented Reality Can Assist Retail

Retailers have traditionally relied on print advertising campaigns or other media to promote products. Being divided in the past, print, media and in-store marketing efforts are merged today into the comprehensive consumer experience via augmented reality. Integration of augmented reality in marketing efforts aims to build consumer relationship, boost sales, and add value to the shopper experience. Retailers are getting the chance to attract their target audience by means multiple traditional and non-traditional interactions.

Read more

Play AR is the world's easiest augmented reality video game creation software in a mobile app

Play AR takes video games out of the TV and turns them into a physical experience! Play AR was designed to let people with no programming experience play and create highly interactive augmented reality [AR] video games with just a few clicks. Best of all you can publish your creations as stand alone apps for smart phones and tablets!

Read more

How Augmented Reality Works


Video games have been entertaining us for nearly 30 years, ever since Pong was introduced to arcades in the early 1970s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell.

Read more 

Will Augmented Reality Books Bridge the Digital-Physical Divide?

Disney is going for a ride on the augmented-reality bandwagon, and it's betting the future of play will involve digital imagery that interacts with tangible objects—what the company describes as "traversing the digital-physical divide."

The concept is being developed at Disney Research labs with a new prototype device called HideOut. It's a handheld pico projector that projects digital images onto pre-marked surfaces, bringing children's books and board games to life as you move the device.

Read more

Someday, Augmented-Reality Technology Could Change The Way We Drive

Augmented reality -- a live view of your environment with elements enhanced by computer-generated input -- will undoubtedly revolutionize the way we interact with the world, and even the way we drive.

Chevrolet Volt owners are already experiencing game-changing advanced technology (via two interactive color LCD screens that monitor and provide efficiency feedback based on one's driving style), but there are already products like Google Glass on the cusp of mass-market adoption -- essentially a wearable smartphone that looks like a pair of glasses, with a smart display imposed on the user's field of vision that can record video, take pictures, send texts and more, all controlled by voice command.

Read more