This video shows how augmented reality is being put into play with InAir entertainment. The system does the background googling and investigating that the user would normally do on their phone. Instead, the options are automatically displayed as options on the screen. It's success would depend on in practice fluidity of the movement back and forth between content and supplemental information.
Video games have been entertaining us for nearly 30 years, ever since Pong was introduced to arcades in the early 1970s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell.
What better way to captivate potential readers than with an in-book preview video from the Editor-in-Chief herself? Vogue is just one publication to recently use a QR Code-activated experience in the magazine and on newsstands to convince readers they need to buy the magazine.
Vogue recently featured a very special video from Editor-in-Chief Anna Wintour previewing the contents of this year’s famed September issue. Consumers at could watch the video on their mobile devices by scanning a QR Code placed in the magazine and on newsstand shelves – an enticing preview that convinced readers why they needed to make the purchase.Watch the video here.