What better way to captivate potential readers than with an in-book preview video from the Editor-in-Chief herself? Vogue is just one publication to recently use a QR Code-activated experience in the magazine and on newsstands to convince readers they need to buy the magazine.
Vogue recently featured a very special video from Editor-in-Chief Anna Wintour previewing the contents of this year’s famed September issue. Consumers at could watch the video on their mobile devices by scanning a QR Code placed in the magazine and on newsstand shelves – an enticing preview that convinced readers why they needed to make the purchase.
Watch the video here.