Victoria’s Secret is one of a few different retailers this holiday season that is incorporating augmented reality into its own branded application for both driving sales and engagement.
holiday
Smartphone retail consumers have higher in-store expectations
What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory? Are retailers ready for the invasion of the smartphone shoppers this holiday season?