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Designer's Guide: Building a Brand Story

School of Visual Arts
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Smartphone retail consumers have higher in-store expectations

October 15, 2013

What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory? Are retailers ready for the invasion of the smartphone shoppers this holiday season?

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Tags: smartphone shoppers, mobile, holiday, retailers
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