What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory? Are retailers ready for the invasion of the smartphone shoppers this holiday season?
retailers
Urban Outfitters Preps for Holidays With Mobile Investments
A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters.
The retailer overhauled its app two weeks ago, adding a slew of new features, including the introduction of Urban On, a rewards program, as well as 2D barcode scanning and the ability to listen to the retailer's dedicated radio station. Sales on mobile devices are expected to balloon this season, accounting for 16% of e-commerce sales, according to eMarketer.