e-commerce
French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
Louis Vuitton’s Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.
Flipboard is tip-toeing into the ecommerce space with the launch of a new feature on Monday: shoppable catalogs.
In March, Flipboard introduced the option for users to create their own magazines full of articles for others to browse. Nearly eight months and more than 4.5 million user-created magazines later, Flipboard is building on this option by letting brands and individual users curate products in their magazines as well.
HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc.
Digimarc did a similar deal with Hearst Magazines sibling pub House Beautiful back in 2011, but HGTV is the first to use its new content-sharing feature, Digimarc Share.
A number of retailers, with an eye on the upcoming holiday season, are ramping up investments behind their mobile apps, including Urban Outfitters.
The retailer overhauled its app two weeks ago, adding a slew of new features, including the introduction of Urban On, a rewards program, as well as 2D barcode scanning and the ability to listen to the retailer's dedicated radio station. Sales on mobile devices are expected to balloon this season, accounting for 16% of e-commerce sales, according to eMarketer.
Harper’s Bazaar and Yoox Group have signed an agreement that will establish Yoox Group as the primary partner of ShopBazaar.com, a content-to-commerce online store that allows readers to shop the pages of the magazine. Products for sale are chosen by Bazaar’s editors.