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Designer's Guide: Building a Brand Story

School of Visual Arts
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LV-pass.jpg

Louis Vuitton embraces print-to-mobile with PASS app

November 24, 2013

French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.

Louis Vuitton’s Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.

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Tags: Louis Vuitton, mobile, e-commerce, app, pass
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