Sally Singer, Vogue’s creative digital director, discusses the thinking behindVogue Original Shorts, a new series featuring the magazine’s cover stars in scripted video content.
Vogue is officially announcing the Vogue Original Shorts series with the release of the short “Scripted Content,” starring Jessica Chastain, who is on the cover of the magazine’s December 2013 issue. Kate Winslet appeared in the first video of the series, “Best Actress of All Time,” released in October to coincide with her November 2013 cover turn.
Both shorts, directed by Matthew Frost, find the actresses playing themselves, coping with the challenges of celebrity in the digital age. While Winslet fears being caught Googling the phrase “Best Actress of All Time," Chastain is seated on a park bench next to a fan who is texting his significant other about the close encounter.