Very useful resource!
http://www.cassandra.co/report/ and http://www.cassandradaily.com/
app
Bridging Book app Blends Physical and Digital into Single Reading Experience
Digital? Print? Book lovers don’t really care; we just want more books. A digital-print combo, however, is certain to capture our attention. Portugal-based engageLab unites the two modes of reading with Bridging Book, and app that allows the reader to turn the pages of a printed book while, through the magic of magnets, the app follows along, extending the book into the iPad’s screen.
When used with Bridging Book, the ipad acts as a book-extender, bringing interactive elements, sound, and animation to the story told on the printed page. File this great idea under “must purchase” and “ridiculously cool.”
Moda Operandi launches app for New York Fashion Week eager shoppers
Taking advantage of the hype and happenings of New York Fashion Week, Moda Operandi, an online retailer, launched an app that allows fashion enthusiasts to preview, preorder, and buy items from the runway shows.
Moda Operandi allows customers to peruse shows and “like” and “dislike” looks, revealing which high-powered fashion reviewers have also “liked” the look. After “liking” a look, the shopper is notified when the item is available for sale.
This app targets a very specific section of the general population: those who both have a passion for fashion and the bank to back up their desires. In the Luxury Daily article, Sarah Jones explains the app's faith in the "emotional purchases", tapping into "affluent consumers’ need to own new apparel and accessories before anyone else."
“What the Moda Operandi app did well, though, was streamlining the checkout, which included mobile-optimized forms and automatic storage of personal information to ensure quick mobile commerce transactions,”
Moda Operandi is not the only app allowing shoppers to preorder fashion collections, Bonfaire launched in the summer of 2013 and presents offers for “Exclusive First Access to Order Designer Accessories.” Moda Operandi, however, has been praised for its simplicity in design and its ability to save the customer’s credit card number, making the shopping experience even faster and easier.
I am Porter
British online retailer Net-A-Porter.com is promoting the upcoming debut issue of its print magazine Porter with an application that allows consumers to place their photos onto a digital image of the publication’s cover.
The “I am Porter” app is tied into a social media contest, where consumers can enter to win a shopping spree on the online retailer by posting their magazine cover for their followers. Due to the incentive of the contest, these user-generated images will likely spread across social media and create buzz for Porter.
Louis Vuitton embraces print-to-mobile with PASS app
French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
Louis Vuitton’s Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.
Seventeen Shopping Insider App
Augmented reality drives 10% of print magazine mobile activations
The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.
One of the big trends to emerge last year was the increasing popularity of mobile programs that spanned an entire issue. Additionally, magazine branded scanning apps are gaining, particularly those leveraging augmented reality, image recognition and invisible watermarking technology.