British online retailer Net-A-Porter.com is promoting the upcoming debut issue of its print magazine Porter with an application that allows consumers to place their photos onto a digital image of the publication’s cover.
The “I am Porter” app is tied into a social media contest, where consumers can enter to win a shopping spree on the online retailer by posting their magazine cover for their followers. Due to the incentive of the contest, these user-generated images will likely spread across social media and create buzz for Porter.