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Seventeen Shopping Insider App

Seventeen Shopping Insider App

Augmented reality drives 10% of print magazine mobile activations

September 15, 2013

The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.

One of the big trends to emerge last year was the increasing popularity of mobile programs that spanned an entire issue. Additionally, magazine branded scanning apps are gaining, particularly those leveraging augmented reality, image recognition and invisible watermarking technology.

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Tags: seventeen, shopping, insider, app, digimarc, watermark, blog
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